Paola Batiz
Our founder that likes to solve problems and read millions of books. She may also talk your ear off about design, aesthetics, and technology.
Ask her what her favorite book is.
welcome tothe
Paohaus is a small product and brand studio in San Diego. We work mostly with funded startups figuring out their first design hire, and Series B teams who need senior help on a specific problem. We're bilingual, we like the messy parts, and we measure what we ship.
We take fewer projects than we could so we can actually be in them with you.
somos paohaus
Small team, real range. Each project gets the people best suited to it, not whoever is on the bench.
something goes here
Brian Rose
Our operations lead and project manager who keeps our workflows and client systems perfectly tuned. He's an expert ERP consultant and our studio DJ.
Ask him for his latest playlist recommendation.
Ashlee Palka
Our client relations leader and marketing strategist who ensures our brands thrive long after launch. In her free time, she enjoys playing with mud in the ceramics studio.
Ask her about her latest clay creation.
Ivett Rodriguez
Our resident frontend developer and a true Shopify specialist. She builds seamless, scalable digital stores by day and crochets cozy creations with "help" from her kitty by night.
Ask her about her favorite crochet project.
Pablo Tovar
Our full-stack engineer and React and TypeScript specialist. He builds the powerful engines that keep our digital products running smoothly, and spends his free time chasing down volleys on the tennis court.
Ask him about his favorite tennis player.
Daniel de la Peña
Our visual artist and UI specialist who ensures our brands are strategically grounded and beautifully executed. Outside the studio, he's a massive sports fan who loves spending time with his dogs.
Ask him about his favorite sports team.
We pull in specialists when a project needs them. Illustration, motion, copy, research. If you're curious who'd be on your team, just ask.
What we play with
Small menu, deep practice. Every offering links to its own page where we go deeper on what it is, what it costs, and what shipping looks like.
trabajamos
like this
01. We listen
Before we draw anything, we find out what's actually going on. We talk to your team, your users, the person who knows where the bodies are buried in the codebase. We come back with a written take on what we heard, including the things you didn't ask us to find. Most of the time, this is where the project changes shape.
- Stakeholder interviews
- Audit and diagnostic
- User research
- Problem framing
02. We make
Wireframes, prototypes, brand work, however the project shapes up. We share work in small pieces and we share early. If we're heading the wrong direction we'd rather find out in week two than week eight. We design in your context, not in a vacuum, and we hand off in a format your engineers will actually use.
- UX and UI design
- Brand identity
- Web design
- Design systems
- Prototyping
- Engineering handoff
03. We measure
Then we ship. We track what happens after launch because that's the whole point. Adoption, retention, conversion, whatever the right number is for this work. If it isn't moving, we keep going. Our case studies have outcomes attached because we wouldn't know what to do otherwise.
- Analytics Setup
- A/B Testing
- Adoption tracking
- Iteration sprints
04. We come back
We don't disappear. Most of our clients become repeat clients because we like them and because the work isn't actually finished at launch. Quarterly check-ins, follow-on projects, hiring help when you're ready for your first in-house designer. Sometimes we just send you stuff we read.
- Retainers
- Hiring support
- Design system up keep
- Quarterly reviews
our hausvibes
Boring back-of-house tools deserve as much care as launch screens.
Hypotheses before designs. Numbers after launch. Both, every time.
Always leave a place better than you found it.
Good work is fun work. The two are not in opposition.
Kind words from our haus guests
"I had the pleasure of working with Pao for a year and a half at Flock. She designs with genuine user empathy and a clear vision for how to provide the best possible user experience. Her optimizations led to increased adoption and significantly leveled up the platform."
