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Our daily bread
and butter

Six things we do well, on purpose. No bloated capability decks, no services we picked up last week. Pick one to dig into, or scroll the whole list and see what fits.

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How we price
What to expect

a.

Product Strategy

The thinking part. We help you figure out what to build, who it is for, and why it matters before a single pixel hits the canvas. Research, journey mapping, service blueprints, and the kind of strategy you can actually act on.

You might need this if

  • You have a product but cannot explain it in one sentence
  • Your team is shipping fast but not in the same direction
  • You are about to build something big and want a second brain on it

Engagement

4-8 weeks

Starts

$150/hr

You walk away with:

Strategy, docs, journey, maps, blueprints

Dig into it

b.

E-commerce

Stores that sell. We design and build product experiences that feel like the brand and convert like a machine. Direct-to-consumer, niche catalogs, the whole funnel from landing to checkout to the second purchase.

You might need this if

  • You are launching a product line and need the store to match
  • Your conversion rate is fine but your brand deserves better
  • You want a store that does not look like every other store

Engagement

8-14 weeks

Starts

$12,000

You walk away with:

Live store, brand-fit UX, launch plan

Dig into it

c.

Shopify Development

Custom Shopify builds for people who care how it looks and how it works. Theme development, headless setups, app integrations, and the small stuff that makes a store feel like a real place instead of a template.

You might need this if

  • You outgrew your current theme
  • You want features your current setup cannot handle
  • You are migrating from another platform and want to do it right

Engagement

6-12 weeks

Starts

$15,000

You walk away with:

Custom theme, docs, training

Dig into it

d.

Engineering

When Shopify is not the answer, this is. Custom web apps, internal tools, dashboards, integrations, and the kind of build that needs a real engineer, not a no-code workaround. React, Next, the modern stack.

You might need this if

  • You have a product idea that needs to be built from scratch
  • Your internal tools are held together with spreadsheets and prayer
  • You need a marketing site that does more than sit there

Engagement

Scoped per project

Starts

$2,000

You walk away with:

Shipped product, clean code, handoff

Dig into it

e.

Brand Identity

The full kit. Logo, type, color, voice, the whole personality of the brand built from the inside out. We do new identities for founders launching something, and rebrands for teams who outgrew the one they had.

You might need this if

  • You are starting from zero and need a real identity, not a logo
  • Your brand was a placeholder and now it is permanent
  • You want one that sounds like you, not like a deck

Engagement

6-10 weeks

Starts

$5,000

You walk away with:

Identity system, guidelines, asset kit

Dig into it

f.

Fractional Design Lead

Senior design leadership, on retainer, without the full-time hire. Pao sits in the room with your team, shapes the roadmap, mentors your designers, and makes sure the work lands. For startups and scaleups that need the seat filled.

You might need this if

  • You have designers but no design leader
  • You are between hires and the work cannot stop
  • You need a senior voice in the room, not just more pixels

Engagement

3 month minimum

Starts

TBD

You walk away with:

Senior leadership, mentorship, momentum

Dig into it

g.

AI Media Generation

The new toolkit, used like a pro. We create custom AI-generated visuals for brands that want to move faster without looking like everyone else. Branded avatars and characters, e-commerce product photography, and short-form video built for ads, social, and storytelling. Real direction, real craft, just a different set of tools behind it.

You might need this if

  • You need a steady stream of on-brand content and the photoshoot budget is not there
  • You want a recognizable face or character for your brand without booking talent every time
  • Your product photos need a refresh and you do not want another white-background shoot

Engagement

2-6 weeks

Starts

$15,000

You walk away with:

Branded asset library, source files, usage guidelines

Dig into it

How we price

Principle 1:

Fixed fee, mostly.

You know what you are paying before we start. No surprise invoices, no scope-creep games.

Principle 2:

Retainer, when it fits.

For ongoing work and fractional leadership, a monthly retainer keeps everything humming.

Principle 3:

Phased, when it should be.

Big projects get broken into phases so you can decide what to commit to next, not all at once.

Principle 4:

No hourly nonsense.

We do not bill by the hour. You should not have to wonder if a question is going to cost you $40.

What happens after you say Hiiii

The short version of getting started, so there are no mystery steps.

1

A Real Call

30 minutes to figure out if we are a fit. No deck on our end, no pressure on yours.

2

A Proposal

Within a week. Clear scope, clear timeline, clear price. The whole thing on one page.

3

A Kickoff

Once you sign, we set up the workspace, schedule check-ins, and get moving fast.

4

The Work

Weekly progress, async updates, and a launch that does not catch anyone by surprise.

FAQ’s

Things people always ask.

Yes. Most of our work is remote and we are used to running projects across time zones. If your team is in another country, that is part of the rhythm.

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