Haus Dispatch #2
GIBBON in the haus, everything we know about PDPs, and local fall happenings.
TL;DR
Paohaus launches a new partnership with GIBBON, updates on an 18‑month Frank’s Farms brand overhaul, and shares guidance on high‑performing product detail pages. The PDP piece highlights simple layouts, model measurements on images, and mobile‑friendly features that drive conversions. The dispatch also spotlights fall favorites, local San Diego happenings, and a case study showing how Frank’s Farms rebuilt its visual identity and digital presence for growth.
Welcome back to the Haus Dispatch!
Once a month (or so), we post a quick look at what we’re building, what we’re breaking, and valuable UX and design takeaways all bundled together in a format you can enjoy while you sip your morning coffee.
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This Dispatch, we're sharing a toast to our new friends at GIBBON, a look into our work with Frank's Farms, our favorite fall traditions, community highlights, and more.
Let’s dive in.
Welcome to the Haus, GIBBON!
We’re stoked to officially announce our new partnership with GIBBON.
GIBBON is a leading expert in the balance training space, originally known for making slacklining something that everyone can try. They've since expanded their product lineup with additions like their patented SlackBoards, which make stability training accessible to literally everyone. From athletes training for their sport and children using them for emotional regulation, to adults staying focused at stand-up desks and seniors working on fall prevention, their gear is built for every stage of life.
As slackline users ourselves, the Paohaus team can personally attest that GIBBON products activate muscles you didn't even know you had, and they're incredibly fun to use.
We’re teaming up with GIBBON to redesign their website and refresh their visual identity, bringing their global franchises together under one unified, high-performance digital presence. Keep an eye out for their new site design, coming soon!
What makes the perfect PDP?
Our latest piece on the Paohaus blog tackles a question every e-commerce operator runs into eventually: what actually makes a product detail page convert?
The short answer? It depends on your users and your products (sorry, but it's true). In general, the PDPs that reliably drive revenue keep things simple: a clean image grid on the left and a helpful right rail that keeps pricing, social proof, and the add-to-cart button immediately accessible.
In this blog post, we break down the UX patterns we trust the most, like adding model measurements directly onto gallery photos to kill size-guide drop-off, and separating real customer fit feedback from intended design specs. We also dig into handy features like mobile sticky cart placement and why you should try subtle micro-interactions.
Check out the post to see what we've learned over years and years (👵) of auditing websites.
Read about creating your ideal PDP ->
Frank's Farms: Case study spotlight.
Frank's Farms is a massive, multi-generational produce grower, but, when we met them, their branding was stuck in the 1980s. Born in an era when produce packaging simply meant slapping a basic logo onto a brown cardboard box, their legacy look had aged into a major friction point with modern retail buyers.
Over an intensive 18-month engagement, we rebuilt the brand from the roots up. We overhauled their complete visual identity, designed a shelf-popping packaging system across dozens of conventional and organic SKUs, directed a documentary brand video on location at their farms in Mexico, and engineered a custom, merchant-first B2B digital platform their marketing team can run entirely in-house.
The overhaul immediately broke Frank's Farms out of the generic produce aisle, unlocking major new retail accounts that were previously out of reach and proving that heritage brands can honor their legacy without shortchanging their future.
Our fall favorites.
- Apple picking - September is actually the peak month for this fall activity in most regions, but you can still find some good options in October. We love trying heirloom varieties that you can only seem to find this time of year, like Black Twig.
- Watching Great British Bake Off (which recently started a new season) - If you're not already familiar with this wholesome baking competition show, we highly recommend you give it a watch.
- Stepping on crunchy leaves.
- Game nights - in the market for a new board game? We're loving ROOT. It's fantastic for 4 players (or more if you have expansions) and manages to be simultaneously cute and cutthroat.
Local happenings we're stoked for.
We're a global team here at Paohaus, with a presence in the USA, Mexico, and Spain, but our headquarters is here in Carlsbad, California and many of our dear readers (that's you!) are in the San Diego area. Therefore, our Community Highlights generally focus on events in and around San Diego county.
Here are a few local happenings worth mentioning:
10/7: Grand opening of a new Barnes & Noble in San Marcos. We're book people so this is big for us.
Now - 11/1: LEGOLAND's Brick or Treat is back! Seriously fun for adults and kids. If you like LEGOs, you'll love Brick or Treat.
Weekends in October: The Autumn Festival at the San Diego Zoo and Safari Park. We're partial to the Safari Park, but you can't really go wrong.
Weekends in October: Hawktober! Birds of prey are so cool and Hawktober is your chance to meet our local ambassador birds up close. Tons of San Diego county parks are participating so check their calendar and see when there's an event near you!
TBD: Temecula Olive Oil Company Harvest Festival. We're really hoping they're going to host this insanely great event again this fall, so keep your eyes open. They bring dozens of local chefs, wine makers, artisans, and more to their ranch in Temecula and your ticket includes more food and drink than you can possibly consume, plus you get to see them pressing the olives they just harvested and you can taste fresh-pressed olive oil. This one is worth every penny.
